Through shrewd advertising and public health campaigns, many businesses are generating new habits among consumers andthat are profitable for their companies.

I believe this is the meaning you wanted to convey. My apologies if I misinterpreted the goal of the sentence.

Controversies have erupted when these tactics have been used to sell questionable beauty creams or unhealthy food.

However, the establishment of good habits is necessary to face fundamental public health problems.

I would suggest replacing "face" with "tackle" or "solve."

Some experts want to learn from industry ostudy industry in order to learn how to create new behaviors that happen automatically.